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After his service, Fishburne returned to the States and resumed a career in motorsports as the director of public relations for The International Motor Sports Association, or IMSA, helping replica IWC Schaffhausen to put on races replica Cartier all over the east coast. A year later he took a position with BF Goodrich and in 1973, traveled to Le Mans to support the company’s sponsorship of John Greenwood’s Corvette C3.