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Under new direction by Robert Hocq and Alain-Dominique Perrin, Les Must de Cartier was born (French for “these Cartiers are a must,” or “You must buy them”). It introduced a bracelet homme thomas sabo more wallet-friendly (we’re talking $500 for a mintre homme Tank) version of Cartier to a wider consumer base. In addition, it represented the first time the brand produced watches not made of either 18k gold or platinum.